How To Make More Money on Every Order with Cross-Selling and Upselling

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The Power of Upselling and Cross-Selling

Unlock Hidden Profit in Every Order💸

Upselling and cross-selling are simple strategies with big payoffs. When you add complementary products or suggest higher-value upgrades to your orders, you’re not just adding convenience for customers—you’re adding value to your bottom line.

Implementing upselling and cross-selling strategically can help you make more from each sale, without needing to find new customers. The key is knowing the difference and when to use each approach. Upselling and cross-selling, when used correctly, can be the difference between a good sale and a great one!

Upselling = Upgrade For More Profit

What is Upselling?

Upselling means offering a better or premium version of the product your customer is already buying. It’s a quick way to increase order value by showing customers something they may not have thought of.

💡 Example for clarity: Think about ordering a burger at a restaurant. When they ask if you want to make the fries large, that’s upselling!

How to Implement Upselling in Your Business

Upselling can be as easy as suggesting a slight upgrade:

Offer Premium Apparel
Example: If a customer wants a standard t-shirt, show them how their design looks on a high-quality hoodie or long-sleeve tee.
Suggest Additional Print Locations
Example: If the customer ordered a front design, offer a sleeve print, back print, or inside neck label. Each extra location means extra profit!
Higher-End Apparel or Products
Example: If a customer orders a basic cotton tee, offer an upsell to a well-known brand, like AS Colour or Comfort Colors, for higher perceived quality.
Product Size Upgrade
Example: If you’re selling printed tote bags or pouches, offer a larger size with added customization options.
Custom Packaging Options
Example: For customers reselling products, offer finishing services like folding, packaging, and adding branded tags. This adds a polished touch to their items.

Cross-selling = The Perfect Pairing

What is Cross-Selling?

Cross-selling is about offering products that complement your customer’s main purchase. It’s like suggesting a matching mug, bag, or other item that goes well with their order. This strategy is great for adding extra items without changing the core of their purchase.

💡 Example for clarity: When a restaurant asks if you’d like a milkshake with your burger, that’s cross-selling!

How to Implement Cross-Selling in Your Business

Cross-selling gives customers extra options they may not have thought about—and it’s easy to set up!

Lifestyle Add-Ons
Example: Pair drinkware, like mugs or tumblers, with matching coasters for a cohesive look or bundle.
Accessory Bundles
Example: If they’re buying custom tees or hoodies, suggest a matching cap or tote bag to complete the set.
Travel-Friendly Items
Example: For customers ordering shirts for reunions or events, offer travel accessories like luggage tags, car coasters, or coin purses.
Desk Essentials for Business Orders
Example: If a business orders apparel for their team, offer branded mouse pads or keychains as additional gifts.
Car-Themed Sets
Example: For orders with car-related items (seat belt covers, license plate frames), add car coasters or tow hitch covers to create a package for car enthusiasts.
Seasonal Suggestions
Example: For winter, offer cozy items like blankets or beanies with their apparel order, while in summer, suggest drinkware, caps, or beach totes.

Sales Tips For Upselling & Cross-Selling

Sell with Subtlety – The Right Way to Make Suggestions

Pitching these add-ons or upgrades is all about presentation. Here are a few easy tips:

Show, Don’t Just Tell: “Check out how great your logo looks on this hoodie or mug!” Mock-ups can be really powerful.
Use Special Deals: If you have extra inventory or canceled orders, say, “We have a great deal on extra items that would match your order perfectly!”
Be Friendly and Informative: Make it about them! “I noticed you’re ordering shirts for a wedding. Did you know we have adorable luggage tags as well?”